In the spring of 2020, 30 Peebles stores in Virginia will convert to Gordmans, an off-price retail chain that claims to offer merchandise for the entire family at the lowest possible prices compared to department stores
Tappahannock, Kilmarnock and King George stores will be among the locations making the switch.
Gordmans is “a scarcity-driven treasure hunt experience,” according to Stage Stores, the parent company of Gordmans and Peebles. Fresh, new merchandise deliveries arrive weekly. “There will always be something new to discover when it comes to popular name brand apparel, home decor, footwear, gifts, accessories, fragrances and more,” explained Blakely Graham, manager of brand publicity.
Stage believes that those frequent inventory changes create a sense of urgency and drive traffic into Gordmans stores.
Whereas the average customer at Peebles is a 56-year-old female with a $47,000 income, according to Stage’s data, Gordmans tends to attract females around age 41 with a median income of $57,000.
For the full article, pick up the latest Northumberland Echo 9/4/19
Many Peebles stores in Virginia have already begun converting into Gordmans.